Where investing is fundken simple...
The name Fundken is based on two words, fund and ken, which means "understanding." It's based on the premise that investing in what you know provides an excellent foundation for making more informed, confident choices.
"Investment must be rational, if you don't understand it, don't do it." - Warren Buffett
Just like some of the world's most successful investors, at Fundken we believe investing should be simple and based on what you know. Why? Because the greater the confidence and knowledge you have about what you are investing in, the greater the likelihood you'll feel in control and become a better investor.
Fundken is a web-based, user-friendly tool that matches an individual's interests, experience and passions with mutual funds that invest in compatible companies. Within seconds, Fundken searches a database of the holdings of more than 8,000 mutual funds and displays a list of those funds that reflect investments in your occupation and/or hobby. It's that simple.
Fundken was developed by USA Mutuals, a Dallas, Texas based investment advisory firm. Their "Invest Your Knowledge," underlies the Fundken program and is practiced by the firm in managing their proprietary mutual fund family, USA Mutuals.
Now, go and find your Fundken Fund!